After all your hard work and dedicationStop Blogger Overwhelm: Here’s How To Finally Get Your Blogging Sh*t TogetherDespite the bathing suit clad, laptop loving, beach dwelling lifestyle depicted in your daily insta feed, blogging can be a Stressful and Hectic Gi...CreativeAnthology.com to your budding blogging career, someone has finally picked up what you’ve been puttin’ down and settled in to sign up for your newsletter.
Huzzah Friend, someone finally cares about your blog besidesThe Complete Guide To Quickly And Organically Growing Your Blog ReadershipOne of the toughest tasks that any blogger will face as they grow their online presence is building a strong readership. You can have the jazziest ...CreativeAnthology.com you.
Nothing is more fulfilling than knowing that not only does another Actual Human being enjoy your posts enough to read them at the moment they found them but, that they liked what they read enough to want to read more in the future.
Unfortunately, what most bloggers and small business ownersThis is How to Write a Newsletter for Your Blog that Gets OpenedAfter all your hard work and dedication to your budding blogging career, someone has finally picked up what you've been puttin' down and settled in...CreativeAnthology.com don’t realize is that even though you feel like you’ve just been handed the keys to the kingdom with that fancy new email address someone just gave you, without the proper understanding of how to avert the dreaded spam filter, your key won’t be opening any doors for you and your blog any time soon.
The sad truth is that even when using professional newsletter generating tools from legitimate companiesThe Destructive Mistakes These Companies Made Could Destroy YoursThe world of business is something of a racetrack, with every company competing to be the first in line to bring the next great thing to market. W...CreativeAnthology.com, a large portion of your hard-fought list will never even see your email.
This is How to Write a Newsletter for Your Blog that Gets Opened
If You use salesmen like phrasing in your email the All Knowing Keepers of the Inbox will banish your newsletter.
Careful With Content: Be super careful when writing your Newsletter.
Spam filtersThis is How To Protect Your Blog From Hackers (A Must Read)Hackers don’t care about your feelings. Beat the buggy blog blues by adding some serious safegaurds. They don’t care about how long you’...CreativeAnthology.com work by reading the content of incoming emails and tossing the onesFollow These Steps To Maximize Your Potential When Traffic Is DownThere are few things in the world of blogging more frustrating than periods of low traffic. Even though there are absolutely things you can do to ...CreativeAnthology.com that have phrases that match certain patternsThis is How To Protect Your Blog From Hackers (A Must Read)Hackers don’t care about your feelings. Beat the buggy blog blues by adding some serious safegaurds. They don’t care about how long you’...CreativeAnthology.com.
If You use salesmen like phrasing in your email the All-Knowing Keepers of the Inbox will banish your newsletter to the darkest corners of the spam folder, never to be seen again.
Creative Tip: Try removing words like “special offer,” “buy now” or “Sale.” Other topics to avoid mentioning include large sums of money, free cashThe Fiscal Habits You Need To Start Cultivating Now If You’re Ever Going To Achieve Financial WellnessWhether you’re working your way through college or just plain working, taking the initiative to not only pay for your own way in life but&nb...CreativeAnthology.com, and most importantly the Prince of Nigeria.
True Story, malformed html in your newsletter is often seen as a possible indication of a hidden attack.
Watch Your Formatting: Another HUGE problem that sends tons of bloggersThis is How to Write a Newsletter for Your Blog that Gets OpenedAfter all your hard work and dedication to your budding blogging career, someone has finally picked up what you've been puttin' down and settled in...CreativeAnthology.com right into the cold, dark grasp of the spam filters is the use of improper formatting.
True Story, malformed HTML in your newsletter is often seen as a possible indication of a hidden attack within the code, and will often be filtered out or stopped by the email client before even entering the inbox.
Because most of the malformed code comes from places like converted Microsoft Word documents or other files that have gone through a converter to HTML display, try using professional email servicesThese are the Essential Tools We ACTUALLY Use in Running a Stylishly Well Organized Business & A Profitable BlogOver Our decade of entrepreneurial experience, we’ve discovered that there are a lot of similarities between a business and a house. Unfortun...CreativeAnthology.com instead of converting your own documents, as they have a number of pre-built templates that are both standards compliant and world’s easier to use.
Creative Tip: Some of the most popular email services are Constant Contact and ConvertKit, but because we love doing things on the cheap, we still manage our entire 5 Site Empire through Mail Chimp. ♥
The trick is to keep your content interesting enough that your readers will be willing to follow it back to your site.
Be Exciting, Not Excited: Alright, Truth time, while it may be tempting to do things in your Newsletters like write your new and amazing subject line in all caps, add in a ton of exclamation points after a sentence, or use super bright colors with a cool font, these are all super quick ways to earn your Newsletter a one way ticket to spam land.
The trick is to keep your contentThe Definitive Guide to Blog Post Inspiration for Tech Bloggers It’s hard to believe that any Turing Worshiping cryptophile could run out of ideas for compelling posts. In the postmodern era of the inform...CreativeAnthology.com interestingThe Definitive Guide to Blog Post Inspiration for Travel Bloggers A lack of creativity has guided you to a bland and uninspired place. With a literal world of experiences and unfamiliar sights to explore, the...CreativeAnthology.com enoughThe Definitive Guide to Blog Post Inspiration for Food BloggersAs a Food Blogger, the daunting, ever-present pressure to create Chef level cuisine, photograph on the daily like you're Annie Leibovitz, and chron...CreativeAnthology.com that your readers will be willing to follow it back to your site to read more, while avoiding pitfalls that, if sent by someone else to you, would make you immediately reach for the hand sanitizer and run for the virus protector.
Creative Tip: Though your newsletter isn’t in all bold, it’s anything but basic. Use Pretty Templates to Jazz up its look, or better yet, pair it down with a simple heart to heart format for a full proof inbox hero.
Spam filters will whip your little letter right off into oblivion if they suspect you of being an advertisement.
Friends Don’t Send Friends a Ton of Links: Here’s the sitch peeps, keep your link happy self under control when trying to get your Newsletter to its goal.
Spam filters, (especially Gmail) will whip your little letter right off into oblivion if they suspect you of being an advertisement, and what do most advertisements provide in their newsletters?
A ton of links.
Keep your linking to no more than 1 or 2 at the very most if you want to keep your email in their inbox.
Creative Tip: If you want to be able to easily link them to multiple products or services, add what you want to offer to a single custom page, and then link to that to keep your link count low and your view count high.
Since the filters don’t see any difference between your shady deeds and theirs, your lonely little email will be left at the losers table once more.
Picture Perfect: One of the most common ways that people try to get around these spam filters is by using one large image, rather than formatted HTMLThis is How to Spring Clean Your Blog and Why It's a Must Do It’s easy to dismiss the gunk of prior years in your blog’s gears. While it's easy enough to dismiss the gunk of prior years in your blog'...CreativeAnthology.com.
Alright, so the logic is sound, after all, the spam filter can’t scan your text if there isn’t any… but, my friend, the problem with that devious thought process is that we bloggers aren’t the only ones to try that strategy.
Many spammers, scammers and other ne’er do wellsThis is How To Protect Your Blog From Hackers (A Must Read)Hackers don’t care about your feelings. Beat the buggy blog blues by adding some serious safegaurds. They don’t care about how long you’...CreativeAnthology.com try the same tactic pretty regularly and since the filters don’t see any difference between your shady deeds and theirs, your lonely little email will be left at the losers table once more.
Creative Tip: There’s nothing wrong with using smaller images, and in fact, a newsletter with no images is bound to get far less interaction than one with them, but be careful to balance.
If someone is too dim to like your stuff, let them go.
Simply Marvelous: I don’t care what blackhat tricks you think you know or what bad informationReal Talk: 5 Honest Reasons Your Blog is Unsuccessful Blogging can start to feel like one of The Twelve Labors of Hercules. The average blogger wears so many different hats that it can start to fe...CreativeAnthology.com has been given to you by another blog, by now, you should know that you always need to put your unsubscribe link in your email.
It’s Excessive, it’s annoying, it’s unfair that not everyone does it, but if someone is too dim to like your stuff, let them go.
You don’t need them anyway.
If they flag you as spam, it can cause you issues with other readers who are genuinely interested in what you have to say.
Creative Tip: We understand the temptation to try to keep your readers in by leaving your unsubscribe link out, but losing a few subscribers who weren’t going to read anyway is a drop in the bucket compared to the legal repercussions you could be facing for not including it.
If you’re not giving your subscribers a reason to open your emails, there’s 0 chance of them wasting their time.
Opulent Offerings: Your newsletter is one of the biggest traffic driversThis is How to Write a Newsletter for Your Blog that Gets OpenedAfter all your hard work and dedication to your budding blogging career, someone has finally picked up what you've been puttin' down and settled in...CreativeAnthology.com you have for your site, and one of the biggest drivers for newsletter signups is a solid, high-value optin.
If your optin isn’t on point, or, even worse, non-existent, then your readers aren’t going to have any reason to fill their already too full inboxes with yet another time-draining newsletter.
If you’re not giving your subscribers a reason to open your emails, there’s 0 chance of them wasting their time by going to see your actual content.
Make sure that whatever your offering, it gives your readers some reason not only to open your beautifully branded emails, but to also follow your links back to your stylish site.
Creative Tip: Up your optin game with a multi-email experience, spreading that welcome out across multiple days with a mini-course. In one quick burst, you’ll have shown them that you can offer valuable content, gotten them in the habit of reading your emails, and offered up a memorable intro that is sure to keep them coming back for more.
PS: If you’ve already got your business up and running, but aren’t seeing the kind of results you once imagined, check out our free, stylishly frank email course Get Your Business Shit Together and start putting your brand back on track.